Zeel S.

Zeel

Shukla

about.

I don’t believe design is just “for the user.” I believe it’s what happens when you deeply care about both - the business and the people it serves. That’s where real innovation lives.

I come from a hardcore business family and trained as a designer, which means I’ve always seen design not as a tool for users alone, but as an outcome of parallel thinking - where creativity meets commerce, and empathy meets impact.

Over the years, I’ve worked across physical and digital projects from GTM strategies to creative campaigns and brand experiences always keeping that parallel lens at the core.

Every touchpoint I craft is intentional - always rooted in user needs, business goals, and the power of connection.

Every touchpoint
I craft is intentional - always rooted in user needs, business goals, and the power of connection.

FAQs.

Curious — how do I use AI in my design and strategy work?

How do I usually approach user research, and what does that process look like for me?

My personal way of tackling complex design problems?

How do I collaborate with other teams or creatives?

Curious — how do I use AI in my design and strategy work?

How do I usually approach user research, and what does that process look like for me?

My personal way of tackling complex design problems?

How do I collaborate with other teams or creatives?

Curious — how do I use AI in my design and strategy work?

How do I usually approach user research, and what does that process look like for me?

My personal way of tackling complex design problems?

How do I collaborate with other teams or creatives?