GreenGlam Website Re-Design

Zeel S.

INDUSTRY:

LUXURY JEWELRY

CLIENT:

GREEN GLAM JEWELRY

YEAR:

2024

EXPERIENCE:

GreenGlam Website Re-Design

about.

View the Process

GreenGlam is a New York-based luxury jewelry brand offering lab-grown diamonds. This project aimed to redesign its digital storefront to reflect the brand’s ethical, elegant identity. The focus was on creating a seamless, engaging user experience that builds trust, improves usability, and enhances the online journey.

challenge.

The key challenge was to translate the value and craftsmanship of lab-grown luxury jewelry into a digital format that felt both personal and premium. Without tactile interaction or in-store consultation, the site had to build trust through visual clarity, intuitive flow, and compelling storytelling while addressing doubts around quality, authenticity, and long-term value.

results.

The redesigned GreenGlam website delivered a premium digital experience that strengthened brand perception and user trust. From defining brand identity to executing UI/UX and digital strategy, every touchpoint was crafted using Figma, Adobe Creative Suite, and Procreate. Post-launch, user engagement increased by 36%, bounce rate dropped by 22%, and mobile conversions rose by 18%. The design became a core asset for marketing, social, and investor presentations.

testimonial.

“Zeel brought our vision to life with a perfect blend of elegance, usability, and storytelling. From brand identity to digital experience, every detail was intentional and beautifully crafted. The redesign elevated our online presence and became a cornerstone of the GreenGlam brand.”